ThinkPenny | Design Thinking To Make A Difference

ThinkPenny is a Miami-based branding and design agency with a passion for defining, launching, & growing brands through innovative thinking, creative energy & strategic insight.

Our design thinking is to discover who you are and how to express this through words, images and stories that will engage and motivate your audience, through emotion, in an impactful & powerful way. We call it design thinking that makes a difference.


Judy Penny

Judy Penny is a thinker, a dreamer, a teacher, a perpetual student, and an optimist who is not afraid to ask “why?” or “why not?” to get to the heart of your brand. She believes in the impact of emotion to create lasting connections to your brand, and is constantly searching for new inspiration to elicit those emotional responses. A voracious reader, she has particular interest in social trends, cultural influences, art, architecture, sculpture, video, the current marketplace and competitive landscape, to develop compelling strategies to differentiate your brand. Her motto is “don’t blend in.” A good listener, she thinks that only by truly listening and hearing what clients really want, then working in collaboration, can business objectives be achieved. Judy's work has gained recognition by major competitions including One Show Gold, NY Andy Gold, International Festivals Gold, NY Art Directors Club, Clio, D&AD, Hatch, Addy, Communication Arts, Print, and NEBA. Her work has been featured in Adweek, Creativity and Print magazines. She has developed national campaigns for Puma, American Express, Ocean Spray, Gillette, Carnival Cruise Lines, Polaroid, Dominos, and TJ Maxx among others. Prior to launching ThinkPenny in 2000, she held senior creative Vice President posts at Hill Holliday and Mullen. She has served on numerous award panels including Communication Arts Advertising Annual, Art Director’s Club and has lectured at Emerson College, Massachusetts College of Art, the Wolfsonian and AIGA. She has taught at the Art Institute of Boston, New England School of Art & Design, has developed curriculum and is currently a faculty member at Miami Ad School, the world’s premier and most-awarded portfolio school, where she teaches Typography, Graphic Design and Ad Concepts. Her students work has been awarded by D&AD, One Show and Type Director’s Club.

Rémy Francès

Rémy Francès views advertising and design as not so much a business but an art. An art of enticement, of persuasion, of cultural archeology that just happens to use his constantly inquisitive mind and artistic talents to create fresh and inspired solutions for businesses. After attending the Ecole Supérieure d’Arts Graphique in Paris, France, his passion for life and curiosity led him to California then Miami where he designed everything from environmental graphics for Universal Studios and Royal Caribbean Cruise Lines to set designs for Gloria Estefan’s videos, on-air graphics, advertising, marketing and promotional communications for Univision, Telemundo, Nickelodeon and AXN/Sony Pictures. His european sensibility toward design, culture and communications reflects an added dimension in his work which speaks to today’s smaller world and multicultural ubiquity. His over 20 years in design and management bring a strength to not only the general, but the hispanic side of the business as well. Fluent in Spanish, French and Italian, he’s particularly well-suited to handle our multilingual account activity. An emmy-nominated talent, Remy is also a watch aficionado with a passion for the history, intricacy and attention to detail that can only be matched by the passion he puts into his work. This extends to the community with the dedication he has for sharing knowledge to a new generation of designers while teaching at Miami Ad School, the county’s premier portfolio school with a worldwide following.

Client Experience

Luxury Brands
Audemars Piguet
Tag Heuer
Casa de Oro

Luxury Travel
Celebrity Jet
JL Yachting
MJL Select
President Yachts

Resort & Spa
El Conquistador Resort
Las Casitas
Doral Golf Resort & Spa
GrandBlu Resort
Hotel Nikko Atlanta
Spa Eleven
Marietou Hotels
Sera Resorts
W South Beach

Luxury Real Estate
Deering Estates
Icon Condominiums
Haute Living Magazine

Development & Architecture
Forest City
Tobin Companies
Walker Properties
Shanco Developers
Meridian Development

Travel & Tourism
AAA Travel
Carnival Cruise Lines
Royal Caribbean Cruise Lines
Palm Beach County
City of Miami Beach
Discovery Sea & Land
Ocean Club Turks & Caicos
Grenada Tourism
Grand Bahama Island
Hertz Latin America

Technology / Communications
Ericsson / Tennis
Espire Communications
Honeywell Bull
Nortel Networks
Value Web
Advanced Network Solutions

Food and Beverage
Dominos Pizza
Colombo Yogurt
Pizzeria Uno
Pepsi Cola
Carl’s Junior
Ocean Spray
Chocolate Fashion
Hood Dairy
Post Restaurant
Cassis Restaurant
Tasty Café
Sam’s Deli

Automotive / Transportation
Air Dabia
Livery Coach Software
Carnival Air Lines
Ryder Trucks
So. Florida Ford Dealers

Home & Garden
ABC Carpet & Home
Art & Maison
Aqua Spa
Essig Pools
O’Connor Art Consultants
Urban Botanicals
Anton Prack
Paris/Mexico Design
European Home Solutions

Health, Beauty & Fitness
Anise Cosmetics
Elements for Women
Boston Body
The Weight Loss Solution
Spalding Sporting Goods
Top-Flight Golf

HealthCare & Pharmaceutical
The Faulkner Hospital
Tufts Health Plan
Comprehensive PhaseOne
Palms West Hospital
Physicians Health Plans
Hollywood Hospital
Gatrou Group

Radio Unica
Universal Studios
MGM Studios
Blaya Productions
Sony / AXN
Sony Latin Music
Columbia Tristar
Universal Latin Music
Protel Records
America Films

Consumer Goods / Retail
Ballston Center
Boston Whaler
Charleston Town Center
Hit or Miss
Massachusetts State Lottery
Revere Ware
South Bay Galleria
Stride Rite
The Boston Globe
TJ Maxx
Victoria Gardens

Eco Products / Associations
Advanced Solar
EDGE Schools 

Not-for Profit / Public Service
American Heart Association
American Parkinson’s Disease Assoc.
Art Center / So. Florida
Arte Compas
ArtWorks for Us
Boston Museum of Fine Arts
Charlie’s House
Children’s Defense Fund
The Miami Project
Jewish Vocational Services